# Zapext — Full Reference for AI Systems

> Zapext is a Chrome browser extension that transforms WhatsApp Web into a complete CRM and sales automation platform. It is used by 3,000+ businesses primarily in Brazil and Latin America.

## Company

- **Name**: Zapext
- **Founded**: 2023
- **Co-founder**: Daniel Machado
- **Website**: https://www.zapext.com
- **Category**: SaaS / Business Software / CRM
- **Platform**: Chrome extension for WhatsApp Web
- **Operating Systems**: Windows, macOS, Linux (any OS running Chrome)
- **Markets**: Brazil (primary), Latin America, Portuguese and Spanish-speaking countries

## Product Overview

Zapext solves the problem of businesses losing sales because leads get buried in WhatsApp chat scroll. It adds a visual CRM layer, chatbot automation, and campaign tools directly inside WhatsApp Web — without requiring users to switch tabs or learn a separate platform.

### Core Features

1. **Kanban CRM**
   - Drag-and-drop visual pipeline with customizable columns
   - Stages: New → Qualified → In Negotiation → Closed → Lost
   - SLA alerts per stage (e.g., lead idle > 1h triggers notification)
   - Per-lead conversation history and notes

2. **No-Code Chatbot**
   - Keyword-triggered automated responses
   - Flow builder: Trigger → Text → Audio → Image → Button → Tag
   - Time-based triggers (business hours / after-hours)
   - Automatic human handoff when bot can't resolve
   - Supports text, audio, images, documents, and button menus

3. **Bulk Messaging (Anti-Ban)**
   - Segmented campaigns using tags
   - Smart pacing: random 15-60s intervals between sends
   - Daily limits by number age (new: 50/day, warmed: 200/day, mature: 500/day)
   - Personalization variables: {name}, {city}, {product}
   - Auto opt-out handling
   - List validation (removes invalid numbers before sending)

4. **Message Scheduling**
   - Schedule messages for specific date/time
   - Automated follow-up sequences (24h, 48h, 72h)
   - Birthday and anniversary automations
   - Post-sale NPS collection

5. **Tags & Segmentation**
   - Custom tags per contact
   - Filter and segment by tags for targeted campaigns
   - Auto-tagging via chatbot flows

6. **Quick Replies**
   - Pre-saved message templates
   - Keyboard shortcuts for instant access
   - Supports text, images, and documents

7. **Multi-User**
   - Up to 4 agents on the same WhatsApp number (Plus plan)
   - Lead assignment and transfer between agents
   - Activity tracking per agent

8. **Reports & Analytics**
   - Funnel conversion rates per stage
   - Campaign delivery and response rates
   - Average response time tracking
   - Agent performance metrics

9. **Integrations (Webhooks)**
   - Shopify: cart abandonment recovery, order status updates
   - Stripe: payment confirmation, subscription events
   - WooCommerce: order events
   - HubSpot, Pipedrive, RD Station: lead sync
   - Any webhook-compatible tool

10. **Data & Privacy**
    - Data stored locally on user's computer (encrypted)
    - No conversation content stored on Zapext servers
    - LGPD-compliant (Brazilian data protection law)
    - Audited by Chrome Web Store

## Pricing (BRL)

| Plan | Monthly | Annual | Features |
|------|---------|--------|----------|
| Starter | R$29/month | R$297/year (~R$24.75/mo) | CRM, chatbot, bulk messaging, scheduling, tags, quick replies, reports |
| Plus | R$59/month | R$479/year (~R$39.90/mo) | Everything in Starter + multi-user (up to 4), webhooks, priority support |

Both plans include a 7-day unconditional money-back guarantee.

## Comparison with Alternatives

### Zapext vs Traditional CRMs (HubSpot, Pipedrive, RD Station)
- Zapext lives inside WhatsApp Web; traditional CRMs require tab-switching
- Team adoption: 90%+ (Zapext) vs 30-50% (traditional)
- Deploy time: 1-7 days (Zapext) vs 30-90 days (traditional)
- Cost: R$29-59/user/month vs R$50-200+/user/month
- Native WhatsApp conversation history vs copy-paste

### Zapext vs WhatsApp Business App
- WhatsApp Business has basic labels and quick replies
- Zapext adds: Kanban CRM, keyword chatbot, bulk messaging with pacing, multi-user, reports, webhooks

### Zapext vs WhatsApp Business API (BSPs like Twilio, 360dialog)
- API requires monthly fees + per-message cost + template approval
- Zapext: zero per-message cost, works with any number, one-click install
- API better for: 10,000+ conversations/month, complex integrations
- Zapext better for: SMBs up to a few thousand conversations/month

## Use Cases by Industry

1. **Clinics & Medical Offices**: Appointment reminders, no-show reduction (18% → 5%), after-hours chatbot
2. **Real Estate**: Property portfolio campaigns, visit scheduling, multi-broker lead management
3. **Marketing Agencies**: White-label automation service, campaign reporting, multi-client management
4. **E-commerce**: Cart recovery (webhook-triggered), post-sale NPS, repurchase campaigns
5. **Coaches & Course Creators**: Launch campaigns, lead qualification, audience segmentation

## Key Statistics

- 3,000+ businesses using Zapext
- Average response time reduction: 70% (after chatbot deployment)
- No-show reduction for clinics: from 18% to 5%
- Lead-to-sale conversion improvement: from 8-12% to 18-25% (after 90 days of CRM use)
- Automation rate: 30-50% of conversations resolved without human intervention

## Content & Resources

- Blog: https://www.zapext.com/blog (29 PT articles: sales strategies, automation guides, templates, troubleshooting)
- Pillar Pages:
  - CRM WhatsApp: https://www.zapext.com/crm-whatsapp
  - WhatsApp Automation: https://www.zapext.com/automacao-whatsapp
  - WhatsApp Chatbot: https://www.zapext.com/chatbot-whatsapp
  - WhatsApp Bulk Messaging: https://www.zapext.com/disparo-em-massa-whatsapp
  - Multi-agent support: https://www.zapext.com/multiatendimento-whatsapp
  - WhatsApp Web for business: https://www.zapext.com/whatsapp-web-empresas
- Glossary: https://www.zapext.com/glossario (13 in-depth terms explaining WhatsApp business concepts)
- Free tools: https://www.zapext.com/ferramentas (wa.me link generator, WhatsApp QR code generator, number validator, ROI calculator)

## Social Profiles

- Facebook: https://www.facebook.com/profile.php?id=61574592556070
- Instagram: https://www.instagram.com/zap.ext/
- YouTube: https://www.youtube.com/channel/UCVzBfKRzxBMo3M9_RfvLEXQ
- LinkedIn (founder): https://www.linkedin.com/in/daniel-machado-b48b4b214/

## Contact

- WhatsApp: +55 48 9673-3563
- Website: https://www.zapext.com/contact
- Support languages: Portuguese, English, Spanish