Who is Zapext
Zapext is a WhatsApp Web CRM and automation tool born with a clear purpose: turn the channel businesses use most — WhatsApp — into a predictable, organized sales machine.
Our story
We started in 2023 with a simple observation: 89% of SMBs sell on WhatsApp, but most do so in a disorganized way — leads vanishing in the scroll, overloaded agents, no funnel visibility. Tools existed for everything but the place where sales actually happen.
The natural solution wasn't yet another CRM 'on the side' — it was bringing the CRM inside WhatsApp Web itself, where teams already spend their day. That's exactly what we built.
What we do
Zapext is a browser extension that adds to your WhatsApp Web:
- Visual Kanban CRM with funnel columns
- No-code chatbot with keyword flows
- Bulk messaging with anti-ban pacing
- Automatic scheduling and reminders
- Multi-user with conversation handoff
- Backup, export, and webhooks for integration
All of it inside the WhatsApp Web interface, no new tab needed. The team doesn't change how they work — they just start working better.
Who uses it
More than 3,000 businesses use Zapext every day: clinics, real estate agencies, e-commerces, marketing agencies, coaches, service providers.
Our commitments
- Privacy: data stays on your computer, encrypted locally.
- Security: audited by the Chrome Web Store.
- Transparency: 7-day unconditional guarantee.
- Compliance-friendly: tools designed for you to follow the law.
Team
The people behind the product, support, and content.

Daniel Machado
Zapext Co-founder
Zapext co-founder. 8+ years in WhatsApp sales, customer service and automation. Leads the product strategy serving 3,000+ businesses today.
Equipe Editorial Zapext
Zapext Editorial
Zapext editorial team: marketing, sales and automation specialists producing practical guides based on what works inside businesses using the extension daily.
Time de Customer Success Zapext
Customer Success
Zapext Customer Success team. Handles onboarding, training, and support across many niches (clinics, retail, agencies, course creators), turning lessons into practical content.