Daniel Machado
Zapext Co-founder
8+ years in the field · Works at Zapext
Zapext co-founder. 8+ years in WhatsApp sales, customer service and automation. Leads the product strategy serving 3,000+ businesses today.
Daniel Machado is co-founder of Zapext, a WhatsApp Web CRM and automation tool used by 3,000+ Brazilian businesses since 2019. Before Zapext, he worked in commercial and marketing teams in tech, building WhatsApp sales operations from scratch across segments: e-commerce, course creators, clinics and agencies. That trajectory shaped the product's core thesis: most SMBs don't need the WhatsApp Business API — they need organization, lightweight automation and a CRM inside the tool the team already uses. Daniel writes about WhatsApp sales, no-code automation, sales funnel management and SaaS growth. Every piece is editorially reviewed before publishing to ensure data accuracy and practical clarity — no claims the extension doesn't fulfill.
Credentials
- Zapext co-founder
- 8+ years in digital sales
- WhatsApp automation specialist
- Brazilian SMB mentor
Read more in expertise areas
- WhatsApp CRM: how to choose and deploy in 2026
Everything about WhatsApp Web CRM: how it works, comparison with traditional CRMs, essential features, and how to deploy in 7 days.
- WhatsApp automation: the complete playbook
How to automate service, sales, and follow-up on WhatsApp Web. Ready-to-use flows, tools, and what prevents number bans.
- WhatsApp chatbot without coding: the fastest path
Complete guide to building a no-code WhatsApp chatbot: types, flows, integrations, and metrics. Updated 2026.
- WhatsApp bulk messaging: the method that doesn't ban
How to send WhatsApp bulk messages without bans: warm-up, pacing, segmentation, GDPR, and the limit table by number age.
- WhatsApp multi-agent: how several agents handle the same number
How to have 2, 3 or 4 agents handling the same WhatsApp number at the same time — without confusion, without losing history, without official API.