20 WhatsApp message templates for sales (with examples)

The biggest commercial productivity lever isn't the tool — it's not writing every message from scratch. These 20 templates cover 90% of real interactions. Copy, adapt to your niche, and save as a quick message in Zapext to fire in 1 click.

Prospecting (first contact)

1. Referral: "Hey [name]! [person] passed your contact saying you're looking for [product/solution]. Can I help with some options?"
2. Organic lead: "Hi! Saw you liked our latest content on [topic]. Can I send complementary material or do you have a specific question?"
3. Paid lead: "Hi [name], this is [company] following up on your interest in [product]. Help you figure out if it makes sense for you?"
4. Store visit: "Hey [name]! Great having you today. I'm holding [X] aside — any questions, I'm here."

Qualification

5. "To point you the best way, can I ask 2 things? (1) What you're thinking about using it for and (2) timeline?"
6. "Have you used a similar solution before? What worked and what didn't?"
7. "Who else is in this decision? So I include them in next conversations."
8. "Make sense to book a 15-min call this week? I can send 3 time slots."

Proposal

9. "As discussed, I put together this summary. 2 min to read. If it makes sense, I'll explain each point."
10. "Includes [X], [Y], and [Z] — what you prioritized in our talk. Investment is $[amount]."
11. "I outlined two paths: A focuses on [benefit], B on [benefit]. Which interests you more?"
12. "Can I send a 90-second video explaining? Easier than text."

Follow-up

13. 3 days no reply: "Hey [name]! Just checking: did the proposal arrive ok? Any questions or tweaks, I'm here."
14. 7 days no reply: "Hi! Know things get busy. Want me to help unblock something or prefer I follow up in a week?"
15. 14 days no reply: "Won't keep pinging 😉. If it becomes relevant again, call me. Have a good month!"

Closing

16. "Awesome! Sending the payment link now. Confirm when done?"
17. "Got it! Confirmed. I'll let you know when [next step] is ready."
18. "To finalize, I need [ID/tax info/data]. Can you send?"

Post-sale

19. "How was the experience with [product]? Would love to hear so I can tweak for next time 🙏"
20. "In 30 days we have a promo for house customers. I'll let you know when it drops, ok?"

Using templates professionally

In Zapext you save these 20 (or hundreds) as quick messages with shortcuts. Type /proposal and the template fires, ready, optionally with audio, image, or catalog.