20 WhatsApp message templates for sales (with examples)

The biggest lever for business productivity isn't the tool — it's not writing every message from scratch. These 20 templates cover 90% of real interactions. Copy, adapt to your niche and save as quick message on Zapext to send messages in 1 click.

Prospecting (first contact)

1. Indication: "Hi [name]! [person] gave me your contact details saying that you are looking for [product/solution]. Can I help you with some options?"
2. Organic lead: "Hello! I saw that you liked our latest content on [topic]. Can I send you additional material or do you have any specific questions?"
3. Ad lead: "Hi [name], this is from [company] responding to your interest in [product]. Can I help you understand if it makes sense to you?"
4. Store visit: "Hi [name]! It was a pleasure having you today. I'm keeping piece [X] separate — if you have any questions, I'm here."

Qualification

5. "So I can show you the best way, can I ask you two things? (1) What are you thinking of using it for and (2) is there a deadline?"
6. "Have you used a similar solution before? What worked and what didn't?"
7. "Who else is involved in this decision? So I can include it in future conversations."
8. "Does it make sense to schedule a quick 15-minute call this week? I can send 3 times."

Presentation of proposal

9. "As we discussed, I put together this summary proposal. It takes 2 minutes to read. If it makes sense, I'll explain each point."
10. "Includes [X], [Y] and [Z] — what you prioritized in our chat. The investment is R$[value]."
11. "Look, I separated two paths: A focuses on [benefit], B on [benefit]. Which one interests you more?"
12. "Can I send you a 90-second video explaining it? It's easier to understand than written."

Follow-up

13. 3 days no response: "Hi [name]! Just checking: did the proposal I sent arrive safely? If you have any questions or adjustments, I'm here."
14. 7 days no response: "Hello! I know it's a lot of rush. Can I help you unlock something or would you prefer me to come back in a week?"
15. 14 days no response: "I'll stop bothering you here 😉. If it makes sense again, call me. Have a good month!"

Paid persistence: around 80% of sales are only made after the fifth contact, but almost half of salespeople give up after the first^[1]. The three templates above exist so that you are never that half.

Closing

16. "Show! I'll send you the payment link now. Can you confirm when it's finished?"
17. "Yes, I received it! I've already confirmed it. I'll let you know as soon as [the next step] is ready."
18. "Finally, I just need [CPF/CNPJ/data]. Can you send it to me?"

After-sales

19. "How was the experience with [product]? I'd love to know so I can adjust it next time 🙏"
20. "In 30 days we have a promotion for local customers. I'll let you know as soon as it comes out, okay?"

How to use templates professionally

Na Zapext you save these 20 (or hundreds) as quick messages with shortcuts. Type /proposta and the template is ready to fire, and can include audio, image or catalogue. See how in our WhatsApp Web tips guide.

Sources

1. [1] Why you must follow up leads (archived copy) — Marketing Donut (via Internet Archive) (2023). accessed 2026-10-25.