Sales funnel
Visual representation of the stages a lead goes through to become a customer.
Sales funnel is the visual representation of stages a lead goes through to become a customer.
Classic 5-stage model
- Discovery.
- Interest (conversion 20-40%).
- Consideration (30-50%).
- Decision (40-70%).
- Purchase.
WhatsApp funnel has its own rules
WhatsApp compresses the funnel — a customer may move from discovery to decision in 5 minutes. That's why having the funnel materialized in a visible Kanban is critical.
See: WhatsApp CRM.