Lead scoring
Assigning points to leads by behavior and profile so sales prioritize the hottest ones and tools automate actions by score range.
Lead scoring assigns points to leads by behavior and profile, so sales prioritize hot ones and tools automate by score.
Sample scoring
- Opened conversation: +10
- Replied: +20
- Asked for quote: +30
- Booked meeting: +50
- No reply for 7 days: -20
See: MQL.