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CRM and WhatsApp for real estate: close sales without losing leads

In the real estate market, a lead that does not receive a response within 5 minutes usually goes to a competitor. Zapext guarantees speed and organization — without changing the tool your team already uses.

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The scenario of the Brazilian real estate market

In the real estate market, leads that do not receive a response within 5 minutes usually migrate to a competitor. International commercial qualification research shows that the chance of qualifying a lead drops 10x when the response goes from 5 to 30 minutes. On WhatsApp, where the expectation is an immediate response, this is even more acute.

The standard flow of a real estate agency with Zapext

Lead arrives via portal (Zap Imóveis, OLX, VivaReal) or Click-to-WhatsApp Ads. The Zapext chatbot responds in seconds and qualifies: type of property (house/apartment), price range, neighborhood of interest, deadline. Automatically applies tags. Notifies the broker responsible for the neighborhood (multi-user). Human broker takes over with context ready.

Quick messages with property details (photo, video, map, value) are sent in seconds. Each property presented is recorded on the lead card. As the negotiation progresses, the lead moves in Kanban: Interest → Scheduled visit → Under negotiation → Proposal → Closing.

Multi-broker without fighting for the lead

Real estate with 5-20 brokers needs clear distribution. Zapext's Plus plan allows up to 4 simultaneous agents on the same number, with distribution rules (round-robin or by tag/region). For larger teams, use multiple connected numbers.

Sign that your real estate agency needs this now

  • Average first response time over 30 minutes.
  • Brokers write down leads in a parallel notebook.
  • sending messages about new properties to the entire base (generating spam and blocking).
  • No visibility of what stage each negotiation is at.

The pains we solve

  • Lead arrives, attendant forgets to return — lost sale
  • Each broker with its own list of clients on their cell phone
  • No control over which stage each negotiation is at
  • sending messages about new properties ends up in spam or blocks the number

What changes with Zapext

Kanban by sales stage

Interest, Scheduled visit, Proposal, Negotiation, Closing.

Tag by property type

Segment leads by house, apartment, launch, price range.

secure portfolio messaging

Send news to segmented lists with anti-blocking cadence.

Multi-User for Team

Brokers share the same number, with lead assignment.

Features that matter for your industry

  • Quick messages with photos and property listings
  • Scheduling visits with automatic reminder
  • Complete backup of the customer portfolio
  • Trading history per lead

Frequently asked questions

Can I share leads between brokers?

Yes. In the Plus plan, assign leads to specific brokers and transfer service between them.

Does it work with real estate CRM (Vista, Imobzi)?

Integration via webhook (Plus plan) for any system that accepts event reception.

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