Warm-up
Process of gradually using a new chip to build reputation on WhatsApp.
Warm-up is the period in which a new WhatsApp number is used in real conversations before any mass messaging. Without warm-up, any message sending is detected by the anti-spam algorithm and leads to banning.
Why WhatsApp bans numbers
WhatsApp's algorithm monitors "non-human" patterns: many of the same messages, perfect intervals, no messages received, reports by recipients. New number + any escalated messaging = immediate suspicious pattern.
What counts as warming up
- Real conversations with people you already know (family, friends, business contacts).
- Received messages — number that only sends, without receiving, is suspicious.
- Audios, photos, videos — range of message types.
- Daily use consistent for 7-14 days minimum.
Typical warm-up schedule
| Day | Activity |
|---|---|
| 1-3 | Add 10-30 own contacts. Casual conversations. |
| 4-7 | Increase to 50 contacts. Exchange audios and photos. |
| 8-14 | Conversations with real customers. Up to 100 messages/day received + replied. |
| 14-30 | You can start sending small messages (50/day) with a random cadence. |
| 30+ | sending messages up to 200/day, still with cadence. |
| 90+ | "Mature" number. Up to 500/day, but always with safety rules. |
Unheated Number Signs
- Frequent "Undelivered" messages.
- Profile photo or status disappearing.
- WhatsApp Web disconnecting by itself.
- Account restricted (temporary blocking).
Where this term appears in our guides
- GuiaBulk messaging on WhatsApp: how to reduce the risk of bans
- BlogHow many messages can I send on WhatsApp? Official limits
- BlogHow much does it cost to send bulk messages on WhatsApp? The 3 models
- BlogHow to warm up WhatsApp number: week by week schedule
- BlogWhatsApp banned: what to do to recover your account
