Click-to-WhatsApp Ads
Meta (Facebook/Instagram) ad format with a button that opens directly into a WhatsApp chat, skipping landing page and form.
Click-to-WhatsApp Ads is the Meta (Facebook/Instagram) ad format with a button that opens directly into a WhatsApp chat.
Why it converts
Click-to-conversation conversion: 40-70%, vs 2-10% for standard form.
When it makes sense
- Product/service requiring conversation before purchase.
- Operation with qualifying chatbot.
- Team available to respond within 1h business hours.
See: automation.