CAC
Customer Acquisition Cost: (marketing + sales) ÷ new customers — the metric that says whether your business model is sustainable.
CAC = (Marketing + Sales) ÷ New customers. For healthy business, LTV ≥ 3 × CAC.
Customer Acquisition Cost: (marketing + sales) ÷ new customers — the metric that says whether your business model is sustainable.
CAC = (Marketing + Sales) ÷ New customers. For healthy business, LTV ≥ 3 × CAC.