LTV
Total value a customer generates over the relationship with the company — for a healthy business, LTV ≥ 3 × CAC.
LTV (Lifetime Value) = total value a customer generates. LTV ≥ 3× CAC for sustainability.
Total value a customer generates over the relationship with the company — for a healthy business, LTV ≥ 3 × CAC.
LTV (Lifetime Value) = total value a customer generates. LTV ≥ 3× CAC for sustainability.