Remarketing
Practice of reactivating contacts who showed interest but did not convert — abandoned cart, unanswered quote, inactive customer.
Remarketing is the practice of reactivating contacts who showed interest in your product but did not convert. On WhatsApp, remarketing is particularly powerful because the channel is personal and the open rate is high.
Who enters remarketing
- Visited price page multiple times without converting.
- Opened a chat on WhatsApp, asked a question, disappeared.
- Added product to cart but did not complete.
- Requested a quote but did not respond to the proposal.
- Was a customer, canceled, has been inactive for 60+ days.
How to set up remarketing on WhatsApp
- Automatic tag "interested-but-didn't-buy" via e-commerce webhook or CRM action.
- Drip Sequence with 3-5 spaced messages.
- Each message with different angle — price, social proof, urgency, novelty.
- Automated pause if customer responds or converts.
- Limit — after 5 unanswered messages, move to "remarketing paused" and try again only after 60-90 days.
Typical remarketing cadence
| Day | Angle |
|---|---|
| 3 | Friendly reminder: "I saw you were interested in X. Can I help?" |
| 7 | Social proof: "Client Y got Z result using X" |
| 14 | Offer: 5-10% coupon |
| 30 | Urgency: "Last week with this discount" |
| 60 | Last attempt: "We are closing this offer. Last call" |
Remarketing metrics
- Reactivation rate — % of remarketing contacts who responded. Target: 15-30%.
- Conversion Rate — % of those who responded and closed. Target: 10-25%.
- ROI — revenue generated vs cost (minimum, usually just team hours).
See: drip campaign, churn.