Segmentation
Dividing your contact base into groups with shared traits or intents.
Segmentation is splitting your contact base into groups with shared traits. Sending the right message to the right group boosts reply rate 3-10x.
Criteria that work
- Funnel stage tag.
- Product interest tag.
- Source tag (Instagram, ad, referral).
- Behavior tag (cart opened, discount asked).
- Ticket size tag.
- Recency tag.
See: safe bulk messaging.