Zapext vs Kommo: full WhatsApp CRM comparison
Kommo (formerly amoCRM) and Zapext are two of the most popular tools for managing WhatsApp sales. But they work very differently. Kommo is a full CRM that connects to WhatsApp via API; Zapext is an extension that lives inside WhatsApp Web. The right question isn't 'which is better' but 'which is better for your scenario'.
| Feature | Zapext | Kommo |
|---|---|---|
| Solution type | Chrome extension for WhatsApp Web | Web CRM with WhatsApp API integration |
| Setup time | 5 minutes — install and go | 30-60 min — API connection, pipeline config |
| Starting price | R$29/mo (~$6) | $15/user/month |
| Per-message cost | $0 — uses your WhatsApp | Depends on BSP (Twilio, 360dialog) |
| Kanban CRM | Inside WhatsApp Web | Separate web interface |
| No-code chatbot | Keyword + visual flows | Salesbot with visual builder |
| Bulk messaging | Anti-ban pacing | Via broadcasts (API) |
| Multi-agent | Up to 4 (Plus plan) | Unlimited (per-user pricing) |
| Webhooks | Plus plan | REST API + marketplace |
| Learning curve | Low — it's already WhatsApp | Medium — new interface |
| Data on your computer | Local backup | Vendor cloud |
Two different models
Kommo and Zapext solve the same problem but with different philosophies. Kommo is a cloud CRM connecting WhatsApp via official API (with BSP). Zapext is a Chrome extension living inside WhatsApp Web.
When Kommo fits
- 10+ salespeople with workflow approval.
- 10k+ conversations/month.
- Distributed team.
- 30-90 day implementation budget.
When Zapext fits
- SMB with 1-4 agents on same number.
- Few thousand conversations/month.
- Team already on WhatsApp Web.
- 5-minute implementation.
- Local-data preference.
Verdict
Choose Zapext if you want to start today, stay inside WhatsApp, pay zero per message, and skip the learning curve. Choose Kommo if you need an enterprise CRM with dozens of integrations, large teams (10+ reps), and advanced reporting.
Frequently asked questions
Is Kommo more expensive than Zapext?
Yes. Kommo starts at $15/user/month plus WhatsApp API costs. Zapext starts at R$29/month (~$6) with zero per-message fees.
Can I migrate from Kommo to Zapext?
Yes. Export your contacts from Kommo as CSV and import into Zapext.
Which has a better chatbot?
Both have visual no-code chatbots. Kommo's Salesbot is more powerful for complex flows. Zapext's chatbot is faster to set up and works directly inside WhatsApp Web.