Zapext vs Agendor: a CRM integrated with WhatsApp or a CRM inside WhatsApp Web?
Agendor is a Brazilian B2B sales CRM with a free plan for up to 3 users and a free WhatsApp Web extension that saves messages and audio to the customer's history. Automatic conversation logging is the WhatsApp Sync add-on, at R$49 (~US$9.40) per number/month (official site, checked on Oct 24, 2026). Zapext starts from the opposite side: it is the CRM that lives inside WhatsApp Web, with Kanban, quick replies, bulk messaging and a chatbot. The deciding question is where your team spends the day: in the CRM or in WhatsApp.
| Feature | Zapext | Agendor |
|---|---|---|
| Solution type | Chrome extension with a CRM inside WhatsApp Web | B2B sales web CRM + WhatsApp Web extension |
| Chrome Web Store (Oct 24, 2026) | 552 users · 5.0 rating (45 reviews) | 20,000 users · 4.8 rating (19 reviews) |
| Free plan | None — 7-day guarantee | Up to 3 users, 1 pipeline and up to 1,500 deals |
| Paid plans | Starter R$49.90/month or R$297/year · Plus R$129/month or R$997/year | Pro R$59, Performance R$83 and Corporate R$156 per user/month (Corporate: 10-user minimum) |
| Runs on your WhatsApp Web, no API | Free extension for customers; WhatsApp Sync: R$49 per number/month | |
| Conversations in the CRM | The customer sits on the Kanban of the conversation itself, with tags | Saves messages and audio via the extension; automatic with WhatsApp Sync |
| Pipeline | Kanban inside WhatsApp Web | Sales pipeline on the web platform |
| Companies, CNPJ and proposals | Focused on WhatsApp contacts and conversations | Company records, data by CNPJ (Brazilian company ID) and proposal templates |
| Quick replies | Text, audio, media and files | Not listed on the extension page |
| Bulk messaging and chatbot | Bulk messaging and keyword chatbot | Not listed on the extension page |
| Billing model | Per account (Plus: up to 4 users per number) | Per user, plus WhatsApp Sync per number |
| Data | On your computer, encrypted, with backup | In Agendor's cloud (LGPD compliance stated) |
Two products with opposite starting points
Agendor was born as a B2B sales CRM: people and company records, pipelines, proposals and deal tracking on a web platform. WhatsApp comes in through a free extension — "CRM de vendas para Whatsapp Web - via Agendor", with 20,000 users and a 4.8 rating on the Chrome Web Store (checked on Oct 24, 2026) — that creates contacts, saves messages and audio to the history, opens deals and fills in company data from the CNPJ. To log conversations automatically, there is the WhatsApp Sync add-on.
Zapext takes the opposite route: the CRM lives inside WhatsApp Web. The sales rep never leaves the conversation to move a customer to another stage, apply a tag, send a quick reply with audio, schedule a message or launch a campaign.
Total cost for 1, 3 and 5 users
Agendor prices from the official pricing page, checked on Oct 24, 2026, on monthly billing. To compare the same scenario, the figures assume each rep has their own number — WhatsApp Sync is billed per number. Prices in BRL (R$5.20 ≈ US$1).
| Users | Agendor free | Agendor Pro + WhatsApp Sync | Zapext (1 number per rep) | Zapext (everyone on the same number) |
|---|---|---|---|---|
| 1 | R$0 (extension included) | R$59 + R$49 = R$108/month | Starter: R$49.90/month or R$297/year | — |
| 3 | R$0 (plan limit) | 3 × R$108 = R$324/month | 3 × Starter: R$149.70/month or R$891/year | Plus: R$129/month or R$997/year |
| 5 | Not available (3 max) | 5 × R$108 = R$540/month | 5 × Starter: R$249.50/month or R$1,485/year | 2 × Plus (2 numbers): R$258/month |
WhatsApp Sync is optional: without it, Pro costs R$59 per user/month and messages are saved through the extension, one by one. Agendor also advertises 20% off annually and 25% off for two years.
Where Agendor is better
- Full B2B CRM: companies and people, data by CNPJ, proposal templates and more than one pipeline on paid plans.
- Free plan for a team: up to 3 users at no cost, with the WhatsApp extension included.
- Installed base: 20,000 users on the extension, versus Zapext's 552 (Chrome Web Store, Oct 24, 2026).
- Several sales channels: the customer history also gathers what happens outside WhatsApp.
Where Zapext is better
- Work inside WhatsApp: Kanban, tags and reminders on the same screen as the conversation.
- Support productivity: quick replies with text, audio, media and files, bulk messaging, a keyword chatbot, scheduling and audio transcription.
- Team on the same number: Plus includes up to 4 users, with round-robin and chat transfer.
- Privacy: data stored on your computer, encrypted, plus a privacy mode for using WhatsApp in public.
- Integration: on Plus, webhooks for HubSpot, Bitrix24, Pipedrive, RD Station and Google Sheets.
How to switch from Agendor to Zapext
- Keep a copy of your data in Agendor. Export your Agendor contacts and deals and write down the pipeline stages you use.
- Install Zapext from the Chrome Web Store and open WhatsApp Web in Chrome.
- Sign in: Zapext adds a tab on the left side of WhatsApp Web; log in through the avatar icon.
- Recreate your pipeline stages and tags on the Kanban board. Zapext does not import Agendor data automatically: this setup is manual and, with a few stages, quick.
- Add the quick replies you use most (text, audio, media or file) and, if useful, your chatbot keywords.
- Test calmly: the 7-day guarantee applies to every plan (see the plans).
If your team needs both worlds — a full B2B CRM and productivity in WhatsApp — weigh what matters most day to day. The comparison hub gathers other analyses.
Sources
- Agendor — plans and pricing — checked on Oct 24, 2026.
- Agendor — WhatsApp integration — checked on Oct 24, 2026.
- Agendor extension on the Chrome Web Store — checked on Oct 24, 2026.
Verdict
Choose Agendor if your sales are B2B — with companies, CNPJ, proposals and more than one pipeline — and WhatsApp is one of your contact channels: the free plan for up to 3 users and the free extension are a great start. Choose Zapext if the sale happens inside WhatsApp and you need to act there without switching tabs — Kanban, quick replies with audio, bulk messaging, a chatbot and reminders — paying per account instead of per user and per number. Source for Agendor data: agendor.com.br/planos-precos, its WhatsApp integration page and its Chrome Web Store listing, checked on Oct 24, 2026.
Frequently asked questions
How much does Agendor cost with WhatsApp?
According to the official site (Oct 24, 2026), the free plan covers up to 3 users and already includes the WhatsApp Web extension. On paid plans, Pro costs R$59 per user/month and WhatsApp Sync, which logs conversations automatically, R$49 per number/month. Example: 3 sales reps, each with their own number, on Pro with Sync = 3 × R$59 + 3 × R$49 = R$324/month (~US$62). The site advertises 20% off annually and 25% off for two years.
Is Agendor's WhatsApp extension free?
Yes, for Agendor customers, including on the free plan, according to the integration page. It requires an Agendor account and runs in Chrome, on WhatsApp Web. Automatic conversation logging is WhatsApp Sync, billed separately.
Can Zapext replace a CRM like Agendor?
For those who sell only on WhatsApp, usually yes: contacts, stages, tags and reminders live on the Zapext Kanban. For B2B operations with company records, proposals and several pipelines, Agendor is more complete. On the Plus plan, Zapext webhooks send data to CRMs such as HubSpot, Pipedrive and RD Station.
How do I switch from Agendor to Zapext?
Export your Agendor contacts and deals as a backup. Install Zapext from the Chrome Web Store, open WhatsApp Web, click the Zapext tab on the left and log in through the avatar icon. Recreate your pipeline stages and tags on the Kanban. There is no automatic import of Agendor data.