Zapext vs RD Station CRM: a full CRM's extension or a CRM inside WhatsApp Web?
RD Station CRM is a Brazilian sales CRM with a free plan for up to 4 users and the "CRM para Vendas por WhatsApp" extension, which creates and updates deals without leaving WhatsApp Web. Paid plans range from R$73 (~US$14) per user/month (Basic, monthly) to quote-based pricing (Advanced), according to the official page checked on Oct 24, 2026. Zapext is a different proposition: not a separate CRM with a bridge to WhatsApp, but the CRM itself — Kanban, tags, quick replies, bulk messaging and a chatbot — inside WhatsApp Web.
| Feature | Zapext | RD Station CRM |
|---|---|---|
| Solution type | Chrome extension with a CRM inside WhatsApp Web | Sales web CRM + WhatsApp Web extension |
| Extension on the Chrome Web Store (Oct 24, 2026) | 552 users · 5.0 rating (45 reviews) | 60,000 users · 2.9 rating (85 reviews) |
| Free plan | None — 7-day guarantee | Free for up to 4 users, with the WhatsApp extension |
| Paid plans | Starter R$49.90/month or R$297/year · Plus R$129/month or R$997/year | Basic R$73 per user/month (R$65.70 on annual) · Pro R$131 (R$117.90 on annual), 4-user minimum · Advanced by quote |
| Billing model | Per account (Plus: up to 4 users per number) | Per user |
| Account required | Zapext account | RD Station CRM account |
| Pipeline | Kanban inside WhatsApp Web | Pipeline on the platform; deals moved via the extension |
| Conversations in the CRM | The customer sits on the Kanban of the conversation itself, with tags | Saves conversations; saving audio from Pro up |
| Message templates | Quick replies with text, audio, media and files | Ready-made message templates |
| Bulk messaging and chatbot | Bulk messaging and keyword chatbot | Not listed on the extension page |
| Email and tasks | WhatsApp-focused (reminders and scheduled messages) | Email sending, tasks and interaction history |
| Integrations | Webhooks on Plus: RD Station, HubSpot, Bitrix24, Pipedrive, Google Sheets | Developer API (API Center) |
| Data | On your computer, encrypted, with backup | In the vendor's cloud |
A CRM with a bridge to WhatsApp vs a CRM inside WhatsApp
RD Station CRM is the sales tool of the RD Station ecosystem: a deal pipeline, tasks, email sending and interaction history on a web platform. WhatsApp comes in through the "CRM para Vendas por WhatsApp" extension, offered by RD Station on the Chrome Web Store, with 60,000 users and a 2.9 rating from 85 reviews (checked on Oct 24, 2026). It creates and updates opportunities, moves deals between stages, adds notes and tasks, saves conversations and offers message templates — all tied to your CRM account.
Zapext does not depend on an external CRM: the pipeline is WhatsApp Web itself, with a tab on the left holding Kanban, tags, quick replies, bulk messaging, a chatbot and reminders.
Total cost for 1, 3 and 5 users
RD Station CRM prices from the official plans page, checked on Oct 24, 2026. Prices in BRL (R$5.20 ≈ US$1).
| Users | RD Station Free | RD Station Basic (monthly · annual) | Zapext |
|---|---|---|---|
| 1 | R$0 | R$73/month · R$65.70/month | Starter: R$49.90/month or R$297/year |
| 3 | R$0 | R$219/month · R$197.10/month | Plus (same number): R$129/month or R$997/year |
| 5 | Not available (4 max) | R$365/month · R$328.50/month | 2 × Plus (2 numbers): R$258/month or R$1,994/year |
On Pro (R$131 monthly or R$117.90 annual per user, 4-user minimum), RD Station adds saving WhatsApp audio; with 4 users, that is R$524/month on monthly billing. Keep in mind that RD Station's Free plan is a full entry-level CRM, while Zapext has no free plan — the risk-free test is the 7-day guarantee.
Where RD Station CRM is better
- Full sales CRM: pipeline, tasks, email sending and interaction history beyond WhatsApp.
- Free plan for a team: up to 4 users at no cost, with the WhatsApp extension included.
- Installed base: 60,000 users on the extension, versus Zapext's 552 (Chrome Web Store, Oct 24, 2026).
- Ecosystem: part of the RD Station suite, with a developer API.
Where Zapext is better
- No separate CRM: Kanban and tags on the same screen as the conversation, with no switching between systems.
- Faster support: quick replies with audio, media and files, bulk messaging, a keyword chatbot, scheduling and audio transcription.
- Per-account pricing: Plus covers up to 4 users on the same number, with round-robin and chat transfer.
- Local data: stored on your computer, encrypted, with backup, import and export, plus privacy mode.
How to switch (or combine)
- Keep a copy of your data in RD Station CRM. Export your RD Station CRM contacts and deals and write down your pipeline stages.
- Install Zapext from the Chrome Web Store and open WhatsApp Web in Chrome.
- Sign in: Zapext adds a tab on the left side of WhatsApp Web; log in through the avatar icon.
- Recreate your pipeline stages and tags on the Kanban board. Zapext does not import RD Station CRM data automatically: this setup is manual and, with a few stages, quick.
- Add the quick replies you use most (text, audio, media or file) and, if useful, your chatbot keywords.
- Test calmly: the 7-day guarantee applies to every plan (see the plans).
If RD Station remains the company's official CRM, you don't have to choose: on Plus, Zapext webhooks send data to RD Station while the team works in WhatsApp Web. See other analyses in the comparison hub.
Sources
- RD Station CRM — plans — checked on Oct 24, 2026.
- RD Station — CRM with WhatsApp — checked on Oct 24, 2026.
- CRM para Vendas por WhatsApp on the Chrome Web Store — checked on Oct 24, 2026.
Verdict
Choose RD Station CRM if you need a full sales CRM — pipeline, tasks, email and interaction history — and WhatsApp is one of your fronts: the Free plan for up to 4 users, with the extension, is a no-cost start. Choose Zapext if your team sells inside WhatsApp and needs productivity there: quick replies with audio, bulk messaging, a chatbot, reminders and Kanban on the same screen, with per-account pricing. You can combine both: on the Plus plan, Zapext webhooks send data to RD Station. Source: rdstation.com/planos/crm and the extension's Chrome Web Store listing, checked on Oct 24, 2026.
Frequently asked questions
Is the RD Station CRM WhatsApp extension free?
Yes. The Chrome Web Store listing describes the extension as free and asks for an RD Station CRM account. The Free plan includes "CRM para Vendas por WhatsApp"; saving WhatsApp audio appears from the Pro plan up, according to the plans page (checked on Oct 24, 2026).
How much does RD Station CRM cost?
According to the official page (Oct 24, 2026): Free for up to 4 users; Basic R$73 per user/month on monthly billing or R$65.70 on annual; Pro R$131 monthly or R$117.90 annual, with a 4-user minimum; Advanced by quote. Example: 3 users on monthly Basic = R$219/month (~US$42). On Zapext, 3 users on the same number fit in Plus: R$129/month or R$997/year.
Can I use Zapext together with RD Station CRM?
Yes, through integration: on the Plus plan, Zapext webhooks send data to RD Station, as well as HubSpot, Bitrix24, Pipedrive and Google Sheets. That way, support happens in WhatsApp Web and the CRM receives the information.
How do I switch from RD Station CRM to Zapext?
Export your RD Station CRM contacts and deals as a backup. Install Zapext from the Chrome Web Store, open WhatsApp Web, click the Zapext tab on the left and log in through the avatar icon. Recreate your pipeline stages and tags on the Kanban. There is no automatic import of RD Station data.