WhatsApp auto-message generator

When to use automatic message

Automatic messaging (auto-reply) is essential in 3 scenarios:

• Outside business hours — customers who write at night never go unanswered.
• First reply — confirmation of receipt + initial qualification in seconds.
• Keyword Triggered — "price", "time", "address" trigger automatic response.

What Makes a Good Automated Message

1. Identifies that it is automatic — "This is an automatic response" at the beginning. Customer does not feel deceived.
2. Establishes expectation — "We'll be back by 9am tomorrow" or "Attendant will take over in 2 minutes".
3. Delivers immediate value — FAQ link, menu option, qualification form.
4. Tone aligned with the brand — formal in B2B, informal in D2C.
5. Like — maximum 4-5 lines. Long message is not read on cell phone.

Models per scenario

After hours: "Hi! We received your message. We are outside business hours (8am-6pm, Mon-Fri). We will respond the next business day. If urgent: call (XX) XXXX-XXXX."

Welcome: "Hello! I'm the virtual assistant at [company]. I'll direct you in seconds. What are you looking for? 1️⃣ Buy 2️⃣ Support 3️⃣ Budget"

Keyword "price": "Our prices start at R$X. Do you want to see the full table? Type 'table'. Do you want a human attendant? Type 'talk'."

Mistakes to avoid

• Auto-response that looks human and pretends to be ("Hi, I'm Maria!"). Customer finds out and loses trust.
• Response too long (not read).
• No path to human (customer gets stuck in the bot).
• Generic response that doesn't respond at all ("We received your message").

Next step: create complete chatbot without programming.