What does WPP mean: origin, use and context of the abbreviation

WPP is the most common abbreviation for WhatsApp in Brazil. It arose from the need to quickly type the name (which has duplicate and difficult letters) and became standard in SMS, Instagram biographies and advertisements.

Origin of the abbreviation WPP

The word "WhatsApp" has 8 letters with repeated sounds. Brazilians, in a natural movement to save typing, began to remove the central vowels — what was left WPP. It works because it maintains the sound of the word ("dáblio-pê-pê") and fits in any field.

WPP mean other things?

• WPP Group: one of the largest advertising holding companies in the world (London). In an international corporate context, "WPP" might be it.
• White Pages Project: various technology projects.
• WPP (slang): in Brazil, in 99% of cases it means WhatsApp.

The context resolves: "speak on my WPP" = WhatsApp; "I work at WPP" = advertising holding company.

Where WPP is most used

• Small ads: "Buy at WPP: (11) 9..."
• Instagram Stories and Bios
• Automatic SMS: "Confirm via WPP"
• Business card
• Local Promotions

WPP a word or acronym?

Technically it is an abbreviation, not an acronym (acronym = first letter of each word). But in popular usage it is treated as literate: it reads "dáblio-pê-pê" and not "wâp".

Since you use WPP, get to know Zapext

If you say "WPP" because you live selling or serving on WhatsApp, it's worth knowing the Zapext: Brazilian Chrome extension that adds CRM, mass messaging, chatbot and multi-attendant within WhatsApp Web itself. See the CRM guide or learn secure messaging.

More: WhatsApp abbreviations and WPP Online: how to use.