Abbreviation for WhatsApp: the acronym guide (WPP, Zap, WTS)
WPP, Zap, WTS, Whats... which WhatsApp abbreviation to use? See the Brazilian variations, which is most accepted and when to use each one.
A short for WhatsApp most used in Brazil is WPP. Second comes Zap. There are other popular variations — this guide shows you which one is and when to use it.
The most common abbreviations
| Abbreviation | How it came about | Where it is used most |
|---|---|---|
| WPP | "Whatsapp" lyrics without central vowels | SMS, status, announcement: "talk to WPP" |
| Zap | From the ending "App" (zZap-zap) | Spoken conversation and WhatsApp: "send it on Zap" |
| WTS | Initials for "Whats" | Business Card, Bio Instagram |
| Whats | Only the first half | Formal conversation: "I'll call you on WhatsApp" |
| Zapzap | Informal repetition | Chat between friends |
Which abbreviation to use in each context
- Business Card/Bio/Advertisement: WPP or WhatsApp. More formal. Can
- Professional text / proposal: WhatsApp in full. Always.
- Chat between friends: Zap, Zapzap, Whats. Whatever.
- SMS to customer: WPP. Short and clear.
- Stories Instagram: Zap. Most popular.
Why WPP is the preferred abbreviation in SEO
Anyone who works with SEO knows: "WPP" has a high search volume in Brazil (hundreds of thousands of searches/month) because it is easy to type and fits in small fields. "Zap" too — but it has other connotations outside the WhatsApp context.
Want to go beyond WPP? Get to know Zapext
If you use WPP/Zap to sell or service, the Zapext is the Brazilian Chrome extension that adds CRM Kanban, mass messaging and chatbot within WhatsApp Web itself. See the complete guide.
See also: what does WPP mean and Wazapp or WhatsApp.
Frequently asked questions
What is the correct abbreviation for WhatsApp?
There is no official. The most accepted in Brazil are WPP and Zap. In a corporate context, prefer to write WhatsApp in full.
WPP means just WhatsApp?
In Brazil, yes, in most cases. WPP is also the name of the largest global advertising holding company — but the context resolves the ambiguity.
Can I use WTS in the ad?
Yes, but WPP has greater recognition. If the audience is young, 'Zap' works well.